Marketing and agencies · Sample scenario
On-brand content drafts
Text variants for different channels are drafted from an approved brief, facts and style are checked, and the content is scheduled after editor approval.
Problem
The same topic is rewritten separately for social media, email and the website, and the tone and facts differ between channels.
How it works today
The copywriter reads the brief, writes the text for each channel from scratch and applies the brand guidelines from memory. The editor has to check claims separately.
What this scenario changes
AI drafts a variant for each channel based only on the approved brief and brand guidelines. Claims in the text are checked against the approved facts list, and style against the list of banned phrases. After the editor approves, a scheduling draft is created.
The process step by step
- Approved brief: The brief lands in the content library
- Channel variants: Texts that follow the brand guidelines
- Fact and style check: Claims and banned phrases
- Are all claims approved?: No unsourced claims and no rights risk
- Editor approval: Final check of tone and text
- Scheduling draft: Draft with a suggested publish date
Exception path
- Editor checks the claim: Source or rights are clarified
- Text held: Does not go to scheduling
The role of AI
Drafts text variants for each channel that fit its length and format, based on the brief and brand guidelines.
Human approval and exceptions
No text is scheduled without editor approval. If there is an unapproved claim or material with unclear usage rights, the text goes to a separate editor review.
Frequently asked questions
Is text written by AI published directly?
No. Texts are created only as scheduling drafts and are not published without editor approval.
What happens with phrases like “the best” or “the fastest”?
Comparative claims like these are not used without an approved source; the text goes to the editor to decide.
Are images and videos checked too?
If a visual's source and usage rights are not recorded, the text goes to the editor as a copyright risk; AI does not create or select visuals.