Marketing and agencies · Sample scenario
Turning a campaign brief into tasks
Deliverables and constraints are extracted from the brief, ambiguous requirements are set aside as questions, and tasks are created after the project lead approves.
Problem
Requirements in the brief (format, size, deadline, restrictions) get lost during execution, and the team has to ask again halfway through.
How it works today
The project lead reads the brief and enters tasks into the project system by hand. Some requirements are missed, and ambiguous points are acted on as assumptions.
What this scenario changes
The brief is received from a form or document, and AI extracts the deliverables and constraints. Ambiguous requirements are not written as facts; they go to a list of questions for the client. From the clear requirements, a task list with suggested owners and due dates is prepared, and the project lead approves it.
The process step by step
- Brief received: Form or document uploaded
- Deliverables and constraints: Structured list from the brief
- Missing information: Required fields and ambiguity
- Are the requirements unambiguous?: No open questions left
- Task list: A task for each deliverable
- Suggested owners and due dates: By role and workload
- Project lead approval: Tasks and dates are checked
- Tasks activated: Created in the project system
Exception path
- Project lead clarifies: Questions are prepared for the client
- Brief on hold: No tasks are created until a reply arrives
The role of AI
Extracts deliverables, formats, deadlines and constraints from a free-form brief in a structured way and flags ambiguous points.
Human approval and exceptions
Nothing is activated in the project system until the project lead approves the tasks. An ambiguous requirement is not written as a fact: it goes back to the project lead as a question.
Frequently asked questions
Can AI add a requirement that is not in the brief?
No. Only what is written in the brief is extracted; assumed requirements are recorded as questions, not as facts.
Who assigns owners?
The system suggests owners by role and workload, and the project lead makes the final decision.
What if the brief arrives in different formats?
Forms, text documents or email text can be processed; supported formats are agreed during the initial audit.